The CompanyJoin one of Australia’s most recognised B2B event creators—an industry-leading force behind some of the country’s most successful exhibitions. This business is scaling rapidly across 13 brands and 14 events, creating a critical need for cleaner, more structured data to power audience growth and campaign effectiveness. Known for its high standards and commercially savvy teams, this organisation thrives on insight, efficiency and impact—and is investing in data operations to stay ahead.
Key ResponsibilitiesMaintain and validate data across Salesforce and Marketing Cloud to ensure accuracy, compliance and securityImplement segmentation logic, deduplication, and import rules to maintain clean datasetsDefine and enforce data governance, including naming conventions, folder structures and taxonomyDevelop and maintain a consistent data taxonomy across all brands and eventsEnsure all captured data meets formatting and quality standardsEstablish governance rules for authorised data access and list handlingWork with Marketing Managers to identify audience gaps and segmentation opportunitiesMonitor list growth, engagement and conversion trends to improve campaign performanceBuild dashboards and reports on list health, marketability and data insightsSupport cross-team data flows, syncing rules and automations between marketing, sales and operations
Desired Skills and AttributesExperience in marketing analytics, customer insights or data operationsStrong working knowledge of Salesforce or similar CRM/ESP platformsStrong SQL skills for data extraction, cleaning and structuringUnderstanding of segmentation logic, deduplication and data hygieneProven ability to maintain large, complex datasets with high accuracyProficiency in analytics tools with confidence in building dashboardsAbility to enforce governance and translate data into actionable insightsUnderstanding of data privacy and compliance in a marketing contextExperience collaborating across sales, marketing and digital functionsBonus: Experience with Python or automation toolsBonus: Background in segmentation or campaign analysis
Why Join?This is a foundational role that sits at the centre of a high-performing marketing function. You'll bring clarity, structure and insight to a data ecosystem powering some of the country’s most influential B2B campaigns. It’s a hands-on opportunity to shape how data flows, decisions are made, and campaigns are delivered—across a business where clean data is mission-critical. Your work will directly influence growth, targeting, and marketing success at scale.
Apply now and one of the White Bay team will reach out to you very soon.Never miss out on job alerts or interview tips and tricks by following the White Bay LinkedIn page: https://www.linkedin.com/company/whitebay
Own data across 13 brandsBuild visibility, trust and efficiencyInfluence marketing outcomes at scale
Boolean String:Salesforce, Marketing Cloud, SQL, segmentation, data governance, CRM, analytics, dashboard, data privacy, deduplication, taxonomy, reporting