Performance Marketing Manager – Facebook & Google Ads (In-House Only)

$110k–$130k Base + $20k–$50k Bonus | OTE $150k–$180k

Solar Surge Australia
Gold Coast QLD
Full-time | On-site (not remote)

READ THIS FIRST

This is not a social media role.
This is not a remote role.
This is not a freelance or side-hustle position.

This is a senior, in-house performance marketing role for someone who wants full ownership of Facebook and Google Ads and is comfortable being accountable for real outcomes — appointments, sales, and installs.

If you want to manage multiple clients, work remotely, or optimise for vanity metrics, do not apply.

About Us

Solar Surge Australia is a fast-growing solar and battery company with its own electrical contractor licence and in-house installation teams.

We control the full process — from lead generation and sales through to installation and aftercare.
That means faster turnaround, tighter feedback loops, higher accountability, and no finger-pointing between sales and installs.

We already run multiple lead channels (door-to-door and call centre).
Now we’re building paid media as a core acquisition engine, properly and in-house.

About the Role

You will own paid media end-to-end and be responsible for turning ad spend into consistent, scalable appointment volume that converts into installs.

This role sits inside the business, working closely with sales and operations.
You will control a significant monthly ad budget and be trusted to scale it intelligently.

This role is on-site and requires full focus on Solar Surge Australia.

What You’ll Be Responsible For

• Owning Facebook (Meta) and Google Ads end-to-end

• Campaign structure, targeting, budgets, scaling and kill decisions

• Managing and pacing a large monthly ad spend

• Driving appointment consistency and quality (not just lead volume)

• Directing ad creative:

  • defining angles

  • writing hooks and scripts

  • specifying exactly what content needs to be recorded

• Turning raw footage into ads (editing can be outsourced — performance ownership stays with you)

• Analysing suburb-by-suburb and area-level performance

• Working closely with sales to understand:

  • show rates

  • no-sale reasons

  • conversion blockers

• Using paid media to open and validate new areas before labour deployment

What You Will NOT Be Doing

• Running organic social media

• Posting install photos for engagement

• Managing comments or DMs

• Creating brand content “for vibes”

• Freelancing or working for other clients

This role is about performance, not posting.

What We’re Looking For

• Proven experience running Facebook and Google Ads at meaningful spend

• Background in:

  • solar

  • trades

  • home services

  • or high-ticket local services

• Strong understanding of:

  • cost per kept appointment

  • cost per sale

  • scaling without quality drop

• Ability to direct creative (you do not need to be a videographer)

• Commercial mindset — you care about installs, not dashboards

• Comfortable with accountability, fast decisions, and clear KPIs

• Wants to be embedded in the business, not hidden behind remote work

What You’ll Get

• $110k–$130k base salary (experience dependent)

• $20k–$50k performance bonus tied to outcomes

• Total OTE $150k–$180k

• Full ownership of paid media strategy and execution

• Direct access to sales and in-house installation teams

• The opportunity to build a paid acquisition engine properly — not patch one together

Important Notes

• This is a full-time, in-house role

• No remote work

• No side clients or freelance work

• Performance expectations are high, but staged and fair

If you want to own a serious paid media channel inside a company that controls its installs — apply.

If not, this role is not for you.