At Fliteboard, we’re building the world’s most loved foiling brand — across powered and unpowered water sports.
In just a few short years we’ve grown from start-up to a global business generating ~$80M in annual sales, with operations and customers across more than 90 countries.Backed by Brunswick Boat Group, the world’s leading marine products group, we’re entering our next phase of growth — scaling our portfolio, our teams, and our global operations, with ambitions to exceed $200M in revenue over the next three years.
We’re looking for an experienced Social Media Manager to own and lead our global social presence across Fliteboard and FLITELab*, building brand love, engagement, and community through best-in-class content and strategy.
The Role
Reporting to the Senior Marketing Manager, you’ll take end-to-end ownership of our social media – from strategy and forward planning to execution, optimisation and community engagement. You’ll be hands-on, strategic, and deeply connected to our community and watersports culture.
What You’ll Be DoingOwn and execute the global social media strategy aligned to brand and business goalsLead end-to-end social content — from ideation and briefing through to publishing and optimisation across Meta, YouTube, TikTok and LinkedInPlan and manage forward-looking content calendars, aligned to launches, events, and seasonal momentsActively engage and grow a global community, both on owned channels and in key external spacesLead and grow our Ambassador program in partnership with regional teamsSupport live event coverage, demo’s, and activationsTrack performance, report on KPIs, and continuously optimise based on insights and trends
What We’re Looking For7+ years’ experience in social media or content-led rolesProven ability to plan, prioritise, and execute independentlyStrong strategic thinking paired with hands-on deliveryProven success driving engagement, growth, reach, and traffic across all major social platformsExcellent copywriting and visual storytelling instinctsExperience with video/photo editing and social media management toolsHighly organised, proactive, and comfortable owning projects end to endStrong understanding or experience of surf, foiling, watersports or sporting culture (highly regarded)
Why Flite?You’ll be part of a fearless, passionate team creating iconic products at the forefront of innovation. From Byron Bay to the world, we move fast, think boldly, and put fun and purpose at the heart of everything we do.
Apply now and help shape the future of foiling.