The CompanyThis is a rare opportunity to join one of Australia’s fastest-growing and most influential B2B event creators, recognised for innovation, pace, and market leadership. Behind some of the country’s top exhibitions, this high-performing business is expanding and investing in digital sophistication to further elevate marketing ROI across its diverse national portfolio. With a culture that champions ownership, results and creative thinking, you’ll find both the autonomy and support to make a lasting impact.
Key ResponsibilitiesAct as the central lead for digital agency management, ensuring performance, efficiency, and accountabilityDefine and standardise digital channel strategy, creative testing, attribution, and targeting across all campaignsDevelop and implement lead generation frameworks to build high-fidelity audience segmentsOversee landing page conversion, SEO and geo-targeting efforts in collaboration with development partnersLead performance reporting and campaign analysis to drive actionable insightCreate digital governance frameworks, QA processes, and compliance with privacy and data policiesIdentify and deploy growth tools and platforms that enable scalable digital performance
Desired Skills and AttributesMinimum 5 years' experience in multi-channel digital performance rolesDemonstrated success in B2B funnels and demand generationHigh-level analytical mindset with strong optimisation experienceConfident communicator with agency leadership experienceAbility to brief and manage technical partners across CRO, SEO, and UXHands-on approach with strong attention to execution qualityFamiliarity with privacy, consent, and digital data compliance
Why Join?You'll be joining a fast-paced, entrepreneurial environment where digital excellence is not just welcomed but expected. This role is integral to driving measurable growth across industry-leading events that influence entire markets.
Enjoy the freedom to shape strategy, build best-in-class processes, and lead digital transformation. With clear KPIs and executive support, you’ll be positioned to drive real outcomes, be recognised for your expertise, and grow in a company that’s going places—fast.
Apply now and one of the White Bay team will reach out to you very soon.
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